Corporations and Blogging

Byrne, E. (2008, October 13). Corporations must blog to keep up. Retrieved from http://ezproxy.nwmissouri.edu:2112/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T8816845679&format=GNBFI&sort=RELEVANCE&startDocNo=51&resultsUrlKey=29_T8816845686&cisb=22_T8816845685&treeMax=true&treeWidth=0&csi=235906&docNo=67
The author of this article gives reasons on why corporations need to blog. I main reason for corporation’s blogging is so that readers feel engaged with conversations instead of having press releases. Blogs are also being used now to report breaking news. The readers of these blogs feel more engaged because they have the ability to comment and interact in the conversation. However only 74 of the Fortune 500 companies use blogs. Corporate communication will need to adapt to the new reality and new expectations. This article also supports my thesis by showing that corporations and business’s need to maintain blogs in order to keep up with the advancements in communication and technology.